From marketing challenge to customer-informed decision in under 30 minutes.
See how an F&B team used Zeitgeist research with Auggie to turn 8 drink concepts into 3 on-trend menu recommendations — all before investing in recipes, sourcing, pricing or launch.
Decide before you spend
Pressure test customer facing choices before committing budget, production, or media.
Minutes to set up
Your team can be asking questions to the panel in minutes — not weeks.
Work together easily
Bring evidence, discussion, and decisions into one shared workspace.
Bella Tu Café & Pizzeria decision story
8 coffee concepts
3 menu-ready recommendations
Before recipe development, sourcing, pricing, or launch investment.
From marketing challenge to customer-informed decision in under 30 minutes.
From marketing challenge to customer-informed decision in under 30 minutes.
See how an F&B team used Zeitgeist research with Auggie to turn 8 drink concepts into 3 on-trend menu recommendations — all before investing in recipes, sourcing, pricing or launch.
Decide before you spend
Pressure test customer facing choices before committing budget, production, or media.
Minutes to set up
Your team can be asking questions to the panel in minutes — not weeks.
Work together easily
Bring evidence, discussion, and decisions into one shared workspace.
Bella Tu Café & Pizzeria decision story
8 coffee concepts
3 menu-ready recommendations
Before recipe development, sourcing, pricing, or launch investment.
Grounded in research + brand context
Customer evidence behind the recommendation
Customer evidence behind the recommendation
Human-approved next action
A real decision, sharpened with Auggie
From 8 concepts to an on-trend 3-drink menu.
From 8 concepts to an on-trend 3-drink menu.
1
Flagship candidate
Flagship candidate
Ube Tiramisu Cloud Latte
Ube Tiramisu Cloud Latte
2
Repeatable refresher
Repeatable refresher
Blueberry Lemon Espresso Fizz
Blueberry Lemon Espresso Fizz
3
Approachable bridge
Approachable bridge
Brown Sugar Cannoli Shakerato
Brown Sugar Cannoli Shakerato
The next move: prototype, operationally test, and validate before launch.
One shared workspace
Decision framed
Customer proof points, team discussion and the decision. All in one place.
Customer proof points, team discussion and the decision. All in one place.
Bella Tu launch decision
4 teammates collaborating
Setting up the decision session
Virtual Customer team
Maya
Trend-driven and shares everything she orders.
Devon
Flavor-curious and budget-aware.
Priya
A routine customer who values a simple, low-friction experience.
Team collaboration
PM
Pat
uploaded the latest customer research report.
JT
John
set the goals and decision requirements for the launch.
MD
Michael
created three Virtual Customers representing different visit occasions.
PE
Pete
uploaded the menu concepts and supporting materials for the Virtual Customers to review.
→
→
→
Bella Tu launch decision
4 teammates collaborating
Setting up the decision session
Virtual Customer team
Maya
Trend-driven and shares everything she orders.
Devon
Flavor-curious and budget-aware.
Priya
A routine customer who values a simple, low-friction experience.
Team collaboration
PM
Pat
uploaded the latest customer research report.
JT
John
set the goals and decision requirements for the launch.
MD
Michael
created three Virtual Customers representing different visit occasions.
PE
Pete
uploaded the menu concepts and supporting materials for the Virtual Customers to review.
→
→
→
Pete Monk
Cofounder, Auggie
Put Auggie to work
Put Auggie to work
Let me show you how Auggie can help.
Let me show you how Auggie can help.
Let me show you how Auggie can help.
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