WEBINAR / OCTOBER 28, 2026

The GLP-1 Shift: Test Menu Ideas and Ads Before You Spend

See how a pizza brand uses Auggie’s Virtual Customers to explore changing appetites, choose menu concepts and improve ads before committing budget.

Peter Monk · Co-founder, Auggie

AUGGIE IN PRACTICE

See the decision. Then see what changes.

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About this webinar

The GLP-1 shift raises a practical question for food brands: what feels worth eating when appetites and cravings change? In this webinar, Peter Monk uses Auggie’s Virtual Customers to explore portion comfort, flavor and satisfaction. Follow a pizza brand from menu concepts to competing ad messages, then see how customer feedback shapes specific creative revisions before investment.

What you’ll learn

Frame the decision

Connect a change in customer needs to a clear audience, objective and set of options.

Compare the messages

Explore reactions to portion size and flavor, including where customer perspectives disagree.

Make specific changes

Turn feedback into a recommended ad, clearer copy and a brief for creative refinement.