Insights from Auggie
Articles
Podcasts
AUGGIE PODCAST
EPISODE 01
Virtual Customers
Explore how virtual customers move market research out of static reports and into daily decision moments where strategy and growth bets are actually made.
AUGGIE PODCAST
EPISODE 02
Virtual Professionals
Learn how virtual professionals differ from simple AI agents to provide scalable strategic output for CMOs and executive teams.
AUGGIE PODCAST
EPISODE 03
AI Slop, Brand Trust, and the Return of Customer Truth
Explore why producing more AI-generated content does not necessarily create better marketing, and how customer understanding and human judgment help brands protect trust and improve decisions.
AUGGIE PODCAST
EPISODE 04
Why AI Is Rewriting Market Research
A deep dive into how AI is fundamentally transforming the traditional speed and methodology of gathering critical market insights.
AUGGIE PODCAST
EPISODE 05
Enterprise AI Personas and Customer Insight
Examine the evolution of static customer personas into interactive virtual counterparts used for ongoing strategic testing.
AUGGIE PODCAST
EPISODE 06
From Productivity to Foresight: The Next AI Mandate for Executive Leaders
This episode explores research on AI’s ability to forecast business outcomes and what those findings mean for executive judgment and strategic decision-making.
AUGGIE PODCAST
EPISODE 07
From AI Potential to AI Proof
A discussion on moving beyond the initial excitement of AI experimentation to achieving tangible, proven business results.
AUGGIE PODCAST
EPISODE 08
What Took a Year Now Takes an Hour
This episode analyzes how AI-driven speed collapses cycle times, shifting organizational constraints toward decision rights and governance.
AUGGIE PODCAST
EPISODE 09
Beware of the Invisible Train
A discussion on the subtle competitive threats and rapid market shifts triggered by the advancement of AI that leaders often overlook.
AUGGIE PODCAST
EPISODE 10
Brand Drift at Machine Speed
Examine how AI interprets and represents your brand, why fragmented knowledge can amplify inconsistency, and how connected customer and brand intelligence helps preserve a clear positioning.
AUGGIE PODCAST
EPISODE 11
AI Has Crossed The Delegation Point
A discussion on AI’s shift from generating outputs to pursuing outcomes, and what that means for leadership, organizational design, and the human responsibility for deciding which work matters.
AUGGIE PODCAST
EPISODE 12
Redefining Knowledge Work: The Human + AI Operating Model
This episode introduces the AIMS™ operating model, illustrating how leaders can reclaim time for strategy by augmenting human teams with AI.
AUGGIE PODCAST
EPISODE 13
The AI Questions We Get Asked the Most (Part 1)
Michael DeNunzio addresses the top strategic and technical questions leaders face when navigating AI implementation.
Webinars
WEBINAR
Use Virtual Customers to explore changing appetites, compare messages and refine creative.
Watch the webinar